Having A Hard Time Creating Buy-In? You May Be Confusing the Business with the Legacy

Not too long ago, a client asked how he could get his family members more excited about the family business.  "What would you do?” he asked.  "Well, what are you trying to sell them: The business or the legacy?"  I asked.  He paused and then replied, "I don't know the difference."  Does that sound familiar to you?  If you're the family leader, can you distinguish between the business and the legacy?  While they may be one and the same to you, other family members may not make the same connection. To read the end of this blog, click here.